Navigon 5100 7100 | Campaign TBWA | Germany
As Creative Director for the Advertising Agency TBWA I realised a fresh campaign to promote their Navigation System.
Besides the then new idea of light streacks in space, I am more proud of having used AFTER EFFECTS for the final rendering. Nobody in the pre press facility was happy with this new idea, but I was sure it could be done (expert in diy solutions that I sometimes am..) .
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